Italy's invasion of Ethiopia in 1935 Research Paper

Italy's invasion of Ethiopia in 1935 - Research Paper Example It will identify the military tactics used by both sides and comment on the outcome of the conflict. Finally it will analyze the consequences of the military conflict. Causes Italy had been a latecomer in the scramble for colonies as compared with other European powers. During the 1920s, it had signed a friendship treaty with Ethiopia which called for mutual respect and peace across the borders. However, the Mussolini regime sought to consolidate its power in the Horn of Africa. Ethiopia was a natural target due to its huge size and resources (Gooch, 45). In addition, the Italians wanted to avenge their humiliating defeat at the Battle of Adowa in 1896 at the hands of the Ethiopian armies. The immediate cause for the conflict was a series of border disputes in Italian Somaliland. Italy had established a military garrison in the Welwel oasis which was considered to be Ethiopian territory. Subsequently in December 1934, a military clash broke out between Ethiopian and Italian forces in the â€Å"Wal Wal incident† (Gooch, 45). These border disputes were not handled in an efficient manner by the League of Nations. The UK and France remained passive in the wake of Italian provocations. This emboldened Italy to initiate a war against Ethiopia on October 1935. Military Tactics The Italians enjoyed complete military superiority over the poorly armed Ethiopians. The goal of the Italians was to use overwhelming force through the application of modern weapons like warplanes, artillery, tanks, and missiles. The Italians used combined arms operations that comprised of infantry which was supported by armor and airpower. This shocking power decimated entire Ethiopian armies (Mockler, 93). The Italians also used poison gas as a means of terrorizing and demoralizing the defenders. Civilians were killed and the natural environment was decimated through the use of poison gas. The Italian army was considered to be relatively inexperienced when compared with other Western ar mies. Its advance into Ethiopia was remarkably slow despite its inherent military superiority. The Ethiopians were able to stall the advance for six months before being overwhelmed by superior technology. Despite their inferior weapons, they were able to utilize the terrain and numerical strength to isolate and destroy Italian columns in several actions. The Ethiopians sought to drag the Italians into a bloody war of attrition. They sought to use guerillas in order to harass Italian military units behind their flanks and supply lines. Haile Selassie sought to use the Imperial Guard, the best trained armies, for driving a wedge between the main Italian armies. It was argued that the Ethiopians would avoid set piece battles and resort to guerilla warfare. Conventional war would be conducted only on favorable terms in order to neutralize the military superiority of Italy (Nicolle, 92). Casualties and Outcome It is estimated that over 10,000 Italians and 275,000 Ethiopians were killed i n the conflict. Over 44,000 Italians and 500,000 Ethiopians were wounded in the military conflict (Nicolle, 123). The Italians would win the war by defeating the Ethiopians after six months of battles. The occupation of Ethiopia would last until the liberation of the territory by the Allied forces. Ethiopian guerillas would continue to wage resistance against the occupying forces. Important Battles and Events Emperor Haile Selassie launched the â€Å"Christmas Offensive† as a counterattack against the advancing Italian forces.

Local Lawsuit Essay Example | Topics and Well Written Essays - 1000 words - 2

Local Lawsuit - Essay Example According to most researchers, the iPhone 5 has similar functionality like the previous versions of the iPhone. This information was released by Samsung in order to verify the infringement of patents by the iPhone. The gripe of Samsung against Apple originally arose from the iPhone 5 support for LTE (Cole, 2012). This fussy case comprises of two standard, essential patents and six utility patents that are not related to the LTE patent portfolio. Most corporations prefer to compete in the marketplace with ground-breaking products. However, this contest is exempted from the court rooms. On the other hand, Apple is continually aggressive in most of the legal measures, which limit its competition in the business market. Therefore, in this situation the company ensures that they abide by the expectations of the law, in order to protect their innovations and intellectual property rights. Further research in the world of technology asserts that HTC also wanted to take legal action against Apple after the introduction of the iPhone 5 (Parish, 2011). The most recent case facing Apple affirms that Samsung has a high probability of delighting in confidence from its legal triumph. The attack on the iPhone 5 was validated after Judge Koh dissolved the sales ban on the Galaxy Tab 10.1 (Cole, 2012). Earlier in the year, the judge had granted an injunction on the tablet after they were suspicious that it had copied the hardware design of Apple’s iPad.

The Packaged Milk Industry Marketing Essay

The Packaged Milk Industry Marketing Essay Introduction According to Dairy Index 2012, Pakistan is the third largest milk producing and consuming country in the world with 64 percent of the countrys population classified as Deeper in the Pyramid (DIP), which represents 60 percent of LDP consumption. The livestock sector alone contributes 11% of the countrys GDP,  with an estimated 42 billion litres of milk produced per annum. The total revenue from these dairy products is estimated as US$ 26 billion per annum. As per the Economic Survey of Pakistan 2009, Pakistan has a herd size of around 63 million animals, which is the 3rd largest in the world. About 35 million people are involved in dairy farming, deriving more than 40% of their total income from livestock. For these farmers, dairy animals provide milk for domestic consumption as well as meagre income through the sale of milk. In rural Pakistani culture livestock is a storer of wealth. It is viewed as important social capital and offers insurance to the owner in times of financial distress. Pakistan lacks the essential infrastructure that is needed for safe storage and transportation of farm produce. According to the Livestock and Dairy Development Board, 20 percent of the current milk production is lost due to poor infrastructure. Poor research facilities, technological backwardness and lack of processing facilities have resulted in generating fewer jobs and adding virtually no value to its agriculture produce. Of all the milk produced in the country, only 3 percent is processed. Rest of it is consumed as fresh milk which is not treated and is mostly supplied by gawalas. These Gawalas account for around 80-85% of total milk supply in the country. Due to this informal sector most of the milk in Pakistan is of low quality and is untreated. The handling of milk is miserable and no precautions are taken. People involved in this process are mostly uneducated and have low preference to health issues. They do not understand the importance of treatment procedures. Due to this lack of education, the productivity of milk is also low. The methods used for milking are old and no machinery is used. Everything is done purely by hand. In addition the live stock are not properly fed and taken care off. People do not understand the ways through which productivity can be enhanced. The lack of equipment also causes 20% of the milk to be lost during carriage which also lowers the yield and revenue produced by selling the milk. The packaged milk industry comes into picture here. This industry is the opposite of the unprocessed milk dairy industry which is the major chunk. The packaged milk companies have tried to introduce new techniques, use of machinery for milking and setting of health standards. These companies have state of the art plants installed and try to provide the best quality milk. The companies mostly buy milk from these local milk men but a few also have their own farms. The local unprocessed milk is bought by these companies and processed and treated at the standards which meet international quality. So with the increase of such companies and awareness among consumers, the packaged milk industry has started to take effect and gain share of the total dairy industry. Industry background The packaged milk category was originated in 1981 by company named Milk Pak, which  pioneered tetra pack milk in Pakistan. The supply chain involved collecting milk from rural areas across Punjab, processing the milk through UHT (Ultra-High Temperature Processing) treatment, and selling it to consumers in uniquely coloured triangular and rectangular packs designed to prolong the milks quality. Milk Paks Milk Packs were very well-received and the brand soon became synonymous with quality milk. Its first real competition came in the form of Haleeb, which introduced distinctively blue tetra  packs to the market in 1986. Milk Pak later merged with Nestle and continued its growth and leading the new high potential industry. By 2006, the dairy milk category was growing at 20 percent annually, and Milk Pak and Haleeb were well-entrenched brands with distinctive colours and brand  promises of providing high quality, natural and healthy milk. Milk Pak was identified by its green and white packaging-the colours of the country-and offered a brand backed with the strong equity of Nestle, coupled with its own traditional heritage. Haleeb was recognized as the blue brand, and professed to have the naturally thickest milk which was also claimed to give tea the best taste. At that time, market was dominated by these two strong and widely respected brands. The industry looked completely impenetrable for the new comers. But still milk industry in Pakistan had great prospects for growth. However Olpers, new milk brand backed by a powerful company engro, emerged to the scene and with its heavy promotional activities it soon started making its presence felt. The company gained share in the market quite rapidly and in couple of years time accounted for 13% of the market share. Other big companies saw this as the sign of potential profitable market and starting entering the packaged milk business. Good Milk was another brand backed by Shakargunj also launched onto the scene and started making impact. Local companies like Nirala sweets also took the opportunity and launched their milk products. In this growing market some old products such as Nurpur started reviving their brand and started making tetra pack milk. Numerous small brands like Halla, Gourmet and P rime launched their plastic packaged milk too which was cheaper than tetra pack. The industry took real boost in years 2008 and onwards. Countless brands started emerging, many on small scale. People started importing cows from Australia and other countries and marketed their milk. Educated people also stepped into this business. They brought in new techniques, live stocks and feeds to enhance the productivity and sell quality healthy milk. Various brands like Fresh milk, Farm fresh, Anhaar, White gold followed this trend. The industry particularly looks profitable as Pakistan is one of the largest milk producing and consuming country in the world. Milk is one of the main components of Pakistani people diets. Increase in urbanization during these years also helped the industry to boom. People came from rural areas started adopting to new trends. Mass media created an impact as companies used vigorous advertising to influence consumer choices and make them believe that the packaged milk is better, safe and healthy. The fresh milk suppliers also helped the industry as the fresh milk they supplied was constantly lacking quality, rumours of mixing of water into milk, unhygienic treatment of milk and medications given to animals to enhance milk produce led people to give-up fresh milk consumption and avert to packaged milk. Research objectives Identify how many new packaged milk companies have become functional in last five years. What is the growth of milk production in last five years What are the reasons behind the growth What is the projected growth for coming years Why is demand for packaged milk increasing What are potential new markets for packaged milk How many consumers are willing to substitute fresh milk with packaged milk Is the non packaged milk industry slowly transforming into packaged milk industry? What impact does increasing population has on milk demand Is large youth population a driver for growth in packaged milk? Research Question Analysing the growth of packaged milk sector in Pakistan over the last five years. Research Methodology This section will explain what type of research would be conducted and by which means. It covers the details of the research design, methodology for collecting the data, population, questionnaire development and data analysis. Data Type The type of data can be either primary or secondary. In this particular paper both primary and secondary data would be used. The primary data set will be gathered via questionnaire whereas the source of secondary data are published articles from Jstor journal and other credible sources. Further the data can be qualitative and quantitative in nature. Qualitative data refers to data that may categorize items in terms of certain characteristics and / or quality. This type of data can be observed and recorded however, it cannot be measured. Quantitative data refers to data that is numerical and can be measured using various statistical techniques .The majority of the data regarding this paper is quantitative in nature. This is due to the fact that quantitative data is easier to measure and analyze and reduces biasness that can occur in qualitative data. Information with regards to the demographics of the research subjects would be termed as qualitative data; this includes information abo ut the respondents gender, age, etc. Sampling Procedure Convenience, non-probability sampling will be used, based on the ease of access for the researcher. Sampling Frame For the purpose of this research, the list of elements upon which the sample is selected from the population include the fact that they should be easily accessible to the researcher (as convenience sampling is used). The other element of is that atleast 50% of the sample should fall into the SEC B income bracket. This is because research shows this class to be the most frequent users of these products. Time Frame The time frame for this research project is 5 months, starting from August and ending in December. Research Proposal Submission (August 2012) Revisions to Proposal (1st September 2012) Literature Review (8th September 2012) Hypothesis Generation (8th September 2012) Theoretical Framework (8th September 2012) Methodology (8th September 2012) Data Collection (22nd September 2012) Data Compilation (6th October 2012) Data Analysis (13th October 2012) Results and Findings (20th October 2012) Final Submission (3rd November 30th 2012) Literature Review Hussain M et al, researches in his article factors affecting the milk production in buffaloes, a case study the factors that impact the production and yield of milk production in buffaloes. For this research the author has taken dry fodder, green fodder, number of lactations and labour hours as his variables of research. The research tried to establish the link between these variables and the subsequent effect they have of the yield of milk produced. Generally the Pakistani milk industry is not known for high yielding cattle. The yield among the leading milk producing countries is very low. This is majorly due to old techniques, lack of education and improper feed. To study and find the variables that can improve this yield this research proves to be significant. A random sample of farms in jhang was used to monitor the effect of these variables. The research lasted over a couple of months and 60 buffaloes were observed. According to the results of the study increasing green fodder c onsumption in cattles by 1% increases the milk yield by 2.64%. similarly if number of lactations were decreased and made systematic the yield would increase. Currently every lactation is decreasing production by 0.76%. Increase in number of labour hours also significantly increased the yield. So from this research we can see that to improve yield the buffaloes should be fed the green fodder more that is they need to graze the natural land more and number of lactations and labours hours should be made more systematic and routine. However the dry fodder did not have any effect on this yield. M. A. Ali et al in his article prevalence of sub clinical mastitis in dairy buffaloes of Punjab, Pakistan published in journal of animal and plant sciences, identifies mastitis to be one of the major diseases prevailing in buffaloes in Punjab. This disease is not only decreasing the yield and affecting the health of animal but also produces unhealthy or contaminated milk. Mastitis is also the disease that economically hurts the dairy sector. As the dairy sector contributes almost 11% to the GDP of Pakistan, the disease proves to be a setback for the economy as well. Thus researching and finding the prevalence and cure for it is important. The study was conducted in four districts of Punjab including Lahore, Sialkot, Narowal and Okara. Cattles from individual holding, organized and unorganized farms were sampled. The sample was tested with white side test to measure the extent of the problem. According to the results the most problem of mastitis occurred in individual holding (58%) fo llowed by the unorganized farms (42%). This is a major indicator that the practices in most of these farms are unhealthy for animals. About 80-85% farms of Pakistan are under these unorganized farm categories which mean that most of the buffaloes face this problem and hence yield low levels of milk. Mastitis causes production losses in the form of condemned milk, loss in milk yield, earlier culling of animals and replacements (Khan and Khan, 2006). Clinical mastitis can cause 10% or more of milk loss. Moreover in most of the cases of mastitis the milk produced is contaminated. Therefore this problem of mastitis is a key hurdle in high yielding buffaloes which not only hurts economically but also provides low quality milk. this also is a major reason behind lack of quality in our loose milk industry. The packaged milk industry has better quality as the rate of mastitis is low in organized farms and yields better quality milk. this kind of better quality milk also is healthier. These stats at large talk about the standards of our milk industry and highlight the difference between the packaged and loose milk industry. Recently few programs have been carried out in prevention of this disease and are making inroads. The author of the article talks about the increasing trend of consumption of branded or packaged dairy products in urban areas. According to the author the transition of dairy industry from unprocessed loose products to formally treated hygienic packaged products has took a long time. The packaged milk industry initiated in 1981 but till the early 2000s the growth was very slow. People did not adapt to the idea and kept on consuming fresh products. Milk from Gawalas and yogurt from local milk shops were widely preferred. In the last decade the consumers became more aware of the benefits of the packaged milk. People also started knowing about the improper treatment of dairy products by the local milkmen. Germs, mixing of water, poor handling techniques and medications to enhance milk yield from cows contributed to consumers dismay. People suddenly started looking at packaged milk as more healthy, nutritious and safe. According to the figure given in the paper, the packaged milk indust ry is growing at 20% annually. The article researches the reasons behind success of packaged milk in recent times. The industry has boomed in last five years. Many new companies have come and impacted the industry. The fresh milk is being substituted for the packaged milk. According to the author the impact can be seen by studying the marketing strategies of fresh milk producers vs. Packaged milk producers. The author sees advertising as a key factor that has contributed to this boom in packaged milk industry. The marketing strategies and advertising has changed consumers perception. Consumers are made aware of the advantages of packaged milk. The hygienic values, purity and freshness have been promoted massively. The marketing has also shown the dark side of fresh milk. The improper handling, unhygienic and old methods and contamination in the milk have led to change in people preference. Moreover the companies have targeted changing people lifestyles. The convenience of packaged milk, hassle free handling and easy storage has also caused positive attitude towards packaged milk. The packaged milk makers have also successfully promoted milk as essential product for as well as main ingredient for various items. Like the best tea, best desserts and best drinks are made from packaged milk. On the other hand the fresh milk industry being largely unaccounted and informal has failed in this aspect. They are lacking innovation as well as modern techniques. The uneducated milkmen have failed o understand the significance of marketing. They are still surviving on massive demand, price and staunch users who do not want packaged milk. The ever increasing concerns of contamination, germs, bacteria and improper handling of dairy products specially milk has led many consumers to opt for packaged milk consumption. The perception and understanding of packaged milk being more safe and healthy is fast catching the minds of consumers. People are more informed about the hazards of consuming unhygienic loose milk. This change is the a key indicator of huge potential and enormous untapped market that has great potential for growth in packaged milk industry. Keeping in mind this huge potential and changing lifestyles of consumers, the packaged milk companies have come up with different varieties of milk. Consumers now have more choices than they could have imagined previously. Companies like Milkpak and Olpers offer normal pasteurized milk with full fat content as well as low fat, high calcium milk better known as skimmed milk. Consumers specially the ladies are targeted with the skimmed milk categories whereas men and children are promoted the normal brand of milk. Talking about choices and innovation, companies have even made milk a specialized item. For example olpers markets it milk Tarang specially for making tea. It says that Tarang is the best milk for tea. Similarly nestle has done this for many years with its dry milk brand called every day. So with changing consumers need and evolving lifestyles, companies have come up with new and innovative products and have successfully specialized their options. In the dairy sector, milk continues to be the largest consumed commodity. In this category of drinking milk, Khula doodh continues to be the preferred choice of consumers as high percentage of population consumes it. Share of packaged milk is still very low in the dairy industry. The main reason behind this is that still majority of people consider the loose milk to be more fresh, nutritious and affordable. Drinking milk products is expected to see a constant value CAGR of 8% over the forecast period, departing from the high annual growth of 21% seen in 2011 as well as similar high double-digit growth seen in the past few years which had been mainly led by hikes in unit prices. During the forecast period, prices are expected to see only modest growth since companies are concerned about the inability of consumers to cope with soaring food inflation. In this high growth industry, packaged milk has also seen tremendous growth. The competition has increased and new companies have started making impact in the market. In 2010, Engro foods a young company was tied with Nestle Milkpak a pioneering company in packaged milk for the share value of sales which stood at 33%. Haleeb closely followed these companies with 20% value share. The basic objective undertaken in this paper is to activate the resource potential of rural Pakistan and serve as a key engine of economic growth, thus radically changing the landscape of Pakistans agriculture economy through dairy development! the revolution aims at empowering small farmers and providing them with mechanized farms. The revolution is trying to improve the overall infrastructure of the dairy sector so that its full potential can be exploited. By introducing modern techniques, white revolution will influence the lives of millions and enhance urbanization through innovation and quality. The white revolution aims to satisfy consumers by providing quality milk, affordable, wide product range and high nutritional value. To meet the needs of the farmers, white revolution will train, empower, provide resource, improve yield, link to formal markets and provide a thriving pathway to growth. This way the supply chain will become better off, local milk production will adapt to n ew techniques and foreign investors would also be attracted. Overall a standardized industry would take shape. Some stats shared in the paper give us brief of the industry. These stats are as follows: Capture.PNG Capture2.PNG Through these statistics we can clearly see that the dairy industry has great potential for growth. The packaged milk industry is also contributing more and more every year. The growth trend is strong and may lead the industry in near future. All this would be made possible by achieving the objectives as mentioned in the paper. The Gawala system is one of the long standing traditions of Pakistan milk industry. The result of this tradition can be seen by dominance of unprocessed milk which accounts for 93% of all liquid dairy products. From 2006-2009 consumption of LDP has increased with increase in the population, With a CAGR of 2.4% (according to Tetra Pak data). In 2009, LDP consumption reached 18.9bn litres, maintaining its position as the fourth largest LDP consumer after India, China and the US. In the same period, the rate of growth of packaged LDP was at CAGR of 8.4% compared with unpackaged products, which grew at a CAGR of 2.1%. according to tetra pack this trend is going to continue in near future. Tetra Pak expects packaged LDP to continue growing, with a CAGR of 10.4% from 2009-12. The changing demographics of the country are contributing to this change. Emerging middle class, increasing young population and education has caused people to demand safer and healthier products. In the alst decade the urban population of apkistan has increased by 3 percentage points. In 2009, 35.5% (59.9m) more people were living in urban areas. This change or urbanization has limited the supply of good healthy fresh milk as people have moved away from rural areas. Their access to good quality loose milk has been limited due to the lack of a cold supply chain. This has provided packaged milk companies with the opportunity to provide good quality, safe milk in an alternative form. Increasing educational class and sophisticated consumers have demanded more and more packaged products as they perceive it to be healthier and more convenient. From 1999-2009, packaged LDP grew by 19%. In 2010 the article published in tribune raised concerns of dairy industry as government considered applying VAT on packaged milk. According to Pakistan dairy association (PDA) the VAT would seriously hamper the growth of the industry. According to Muzammil Aslam, economist at JS global capital ltd. Government will face difficulty in applying VAT on food industry. The government will face problems in imposing VAT especially in the food sector because this area has been mostly unregulated, If government applied VAT on packaged milk which is around 15%, the prices of milk packs would sharply rise. The difference between loose milk and packaged milk would become extraordinary. Consumers will shift to loose milk and packaged milk which has been growing year to year will suddenly default. Already the packaged milk sector has only 13% share in the dairy market. The industry wont survive and eventually Pakistan would have to import packaged dairy products. The loose milk industry is currently not in tax bracket so it would be unfair to have taxes on packaged dairy products. According to a study conducted by tetra pack in 2012, emerging new markets in the world including Pakistan, India, Brazil, Russia and china will drive the growth of LDP industry. The LDP market is set for accelerated demand in years 2011-2014. Pakistan is currently the third largest milk producing country and has third largest herd size. Most of the population of Pakistan is deeper in the pyramid (60%). This provides great opportunity for companies and local farmers to cash in. Pakistani food producers have made many new innovative products which are affordable and good. One such product is the tea whitener. 32% of milk is used for making tea so it is a very important market. Products like tarang which are cheap and good for tea are ideal to penetrate into DIP segment of the society. Once the packaged foods enter this segment the growth will be enormous. Todays low-income consumers are tomorrows middle class, said Azhar Ali Syed, Managing Director Tetra Pak Pakistan, noting that this is a golden opportunity for dairy processors to cultivate consumer loyalty among a new generation of dairy consumers in developing countries such as Pakistan. The consumption is to incease from 70 billion litres to 80 billion in the year 2014. Many of the loose milk consumers are expected to shift during this period to packaged milk. Low-income consumers represent one of the biggest growth opportunities for the dairy industry. The key to tomorrows success is reaching these consumers today, said Tetra Pak President and CEO Dennis Jonson. They make up almost 40 percent of the worlds population and live in economies driving our industrys growth and they are growing more affluent. Tetra pack also announced that LDP demand worldwide is going to grow at 2.9% CAGR from 2011-2014. The biggest potential markets will be Asia, Africa and Latin America. Competitor analysis The packaged milk industry of Pakistan initially faced slow growth. People did not adapt to the idea of packaged milk and avoided consuming it. In the last decade this trend has changed. People now have become more aware of the packaged products and its nutritional values. The awareness led to consumer testing and liking the packaged milk. Thus the milk consumption started to transform. There are two types of packaged milk available, the tetra pack and the pouch packed milk. In the past five years the growth has been rapid. The industry has prospered in this time period. The boom in packaged milk industry has seen many new competitors enter the market. The competition has increased and suddenly the industry has become fiercely competitive. In the early days, the packaged milk market was dominated by nestle milk pak. Milk pak was like a monopoly. Now with new companies entering, the market share has dropped but still milk pak leads the market. Olpers now has second highest market share, was launched during this period of time by engro foods. The competition within the industry itself has become intense. There are many brands available offering virtually the same product at almost the same price. The taste and nutritional value of the milk brands are also same. Consumers have endless choices. The prominent brands competing in the market include: milk pak, olpers, haleeb, halla, good milk, gourmet, prema, anahar, nurpur, omung, and white gold. The combined percentage share of tetra pack and pouch pack milk brands of the dairy industry is 29% (22% tetra pack, 7%pouch pack). All these brands are fighting to gain maximum of this 29% share of the dairy market that makes the packaged milk industry. Of the 29% share of packaged milk in dairy industry, 22% is tetra pack milk. Currently milk pack has around 40% share of this pie whereas olpers is second at 27%. Other significant competitors in this category are haleeb and good milk. These tetra packed milk brands offer pasteurized milk. It is a little expensive too when compared with other categories. In the other category, Gourmet milk dominates the pouched milk category as it has more than 70% share of the 7% pouched milk market. The main competition in this category is halla and dairy queen. These brands offer UHT milk which come in pouches and are considered economical. Apart from this inside competition faced by packaged milk industry, immense competition is present outside the industry. This competition is given by the fresh milk or unprocessed milk category. This category is by far the most popular and most consumed one. It accounts for 71% of the total dairy market share. The fresh milk has this huge market share due to various factors. Among these factors price, taste, availability and nutritional value are key. The fresh milk is readily available and supplied to households on daily basis. Local milk men who have their own cows supply fresh milk on daily basis. The milk is delivered to consumers doorstep fresh every morning. This ease is also one of the main reasons for its success. The fresh milk also is cheaper to get. As compared to the packaged milk it almost costs Rs. 10/litre less. Another factor that has lead to this huge market share is lack of awareness regarding packaged milk. People still believe that fresh milk is more nutritious wh ereas to them packaged and processed milk is artificial. One key thing to note is that the fresh milk has a 70% share in rural market while in urban its only 30%. Industry analysis According to a study on Milk marketing conducted by FAO in Pakistan in 2003, out of 33.6billion litres of production of milk, 80% of the milk in the country are collectively produced by rural commercial and rural subsistence producers. The semi urban producers account for 15% of the milk production, whereas urban producers contribute 5% to the total milk production in the country. Only 5% of the milk is processed and is marketed through formal distribution channels whereas the other 95% is being distributed by the middlemen in the urban and rural areas. This accounts to be 0.43% contribution of the formal sector to the real GDP of Pakistan in the year 2004-2005. The formal sector (UHT) market are the milk producers in Pakistan which totals to be only 3%, which is only a small percentage, are growing at a stable rate of 20% a year. Initially the dairy sector did not receive much attention. As mentioned before, the packaged milk industry began in Pakistan in 1981. Milk pak became the pioneer by introducing its packaged milk. Later Haleeb and dairy queen and Halla followed Milk pak footsteps. The industry at the beginning never looked promising and was hardly seen replacing the fresh milk. In fact, the concern of adulteration, germs, obsolete and old methods of improper handling of dairy products, particularly loose milk and curd by milkmen and shopkeepers, are forcing a large number of consumers in the country to change their old buying patterns and move away for traditional milkmen delivered fresh milk. Consumer preferences have changed in the favour of packaged dairy products (Austin and Kohn, 1990), which offers better hygiene, nutritional value and good value for money. In the early 90s Tetra pack started their campaign of hygiene bacteria free milk; moreover their main aim was to educate the masses about th e health hazards of loose milk which is supplied by the local milkmen. Also they wanted to build awareness about the quality, purity, freshness of the packaged milk which is free from preservatives. Till the mid of 90s milk production was the least commercialized enterprise in the agricultural economy. It was during the early years of the 21stcentury that the dairy sector became slightly more commercialized with the emergence of two new companies in the sector: Olpers and Goodmilk. The former enterprise emerged as an aggressive player with attractive new ad campaigns emerging after almost every six months and managed to gain second highest market share as a UHT milk producer in Pakistan after Nestle Milkpak. The dairy sector now stands at its turning point. The advertisement campaigns and the competition between the oligopolies of milk enterprises have benefited its consumers the most (Pakistan Dairy Development Company, 2006). A demand shift

Inclusion in the Classroom Essay -- essays papers Education Special Ne

Inclusion in the Classroom Inclusion can be defined as the act of being present at regular education classes with the support and services needed to successfully achieve educational goals. Inclusion in the scholastic environment benefits both the disabled student and the non-disabled student in obtaining better life skills. By including all students as much as possible in general or regular education classes all students can learn to work cooperatively, learn to work with different kinds of people, and learn how to help people in tasks. â€Å"As Stainback, Stainback, East, and Sapon-Shevin (1994) have noted, ‘...the goal of inclusion in schools is to create a world in which all people are knowledgeable about and supportive of all other people,’† (Whitworth, 1999) Of the many benefits aspects for children placed in inclusion classrooms, there is none more important than the academic benefits. One way that students benefit is by learning skills of independence. Special needs students learn to depend on themselves first and then ask for help when they really need it. In the inclusive setting there won’t be as much of an opportunity for teachers or aids to assist all of the students. All children are taught through new and sometimes improved methods when put into an inclusion classroom. Teachers , through training, will learn different methods of teaching concepts that may make it easier for students to understand. Difficult concepts in math, such as volume, may be taught in a new and easy to understand way. In a study conducted by Johns Hopkins University (Success For All) it was determined that in an inclusion setting â€Å"assessments showed improved reading performance for all students, the most dramatic improvements o... ...d students gain better life skills and a better understanding of others. Reference List: Walker, K. E., & Ovington, J. A. (1998, September 6). Inclusion and its effects on students. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright. edu/~prenick/JournalArchives/Winter-1999/inclusion.html Whitworth, J. W. (1998). A model for inclusive teacher preparation. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright.edu/~prenick/ JounalArchives/Winter-1999/whitworth.html Stout, Katie S.(2001, November 5). Special education inclusion. Wisconsin Education Association Council.Retrieved November 28, 2002, from http://www.weac.org/resource/june96/speced.htm Special education in the regular classroom.(1969). New York, NY: The John Day Company, Inc. Inclusion in the Classroom Essay -- essays papers Education Special Ne Inclusion in the Classroom Inclusion can be defined as the act of being present at regular education classes with the support and services needed to successfully achieve educational goals. Inclusion in the scholastic environment benefits both the disabled student and the non-disabled student in obtaining better life skills. By including all students as much as possible in general or regular education classes all students can learn to work cooperatively, learn to work with different kinds of people, and learn how to help people in tasks. â€Å"As Stainback, Stainback, East, and Sapon-Shevin (1994) have noted, ‘...the goal of inclusion in schools is to create a world in which all people are knowledgeable about and supportive of all other people,’† (Whitworth, 1999) Of the many benefits aspects for children placed in inclusion classrooms, there is none more important than the academic benefits. One way that students benefit is by learning skills of independence. Special needs students learn to depend on themselves first and then ask for help when they really need it. In the inclusive setting there won’t be as much of an opportunity for teachers or aids to assist all of the students. All children are taught through new and sometimes improved methods when put into an inclusion classroom. Teachers , through training, will learn different methods of teaching concepts that may make it easier for students to understand. Difficult concepts in math, such as volume, may be taught in a new and easy to understand way. In a study conducted by Johns Hopkins University (Success For All) it was determined that in an inclusion setting â€Å"assessments showed improved reading performance for all students, the most dramatic improvements o... ...d students gain better life skills and a better understanding of others. Reference List: Walker, K. E., & Ovington, J. A. (1998, September 6). Inclusion and its effects on students. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright. edu/~prenick/JournalArchives/Winter-1999/inclusion.html Whitworth, J. W. (1998). A model for inclusive teacher preparation. Electric Journal for Inclusive Education, Vol. 1 Ed. 2. Retrieved October 31, 2002, from http://www.cehs.wright.edu/~prenick/ JounalArchives/Winter-1999/whitworth.html Stout, Katie S.(2001, November 5). Special education inclusion. Wisconsin Education Association Council.Retrieved November 28, 2002, from http://www.weac.org/resource/june96/speced.htm Special education in the regular classroom.(1969). New York, NY: The John Day Company, Inc.

Future Energy

Future energy Have you ever thought about the energy providing you electricity for your daily life that nuclear power could take you off from this world (it is not clear what you mean here)? What was your feeling when you watching news about the Fukushima nuclear crisis? What do you think when you see how victims of Chernobyl disaster live today? Good start – the questions are a very good way to get your reader's attention. ) All of those issues are just because of one reason – the safety problem of nuclear power.The question is: Can we control it completely? This question is not only for some people or some groups; the /a specific government (or governments? as with your other essays on this topic, be clear about what you mean. Are you thinking about one specific government? Governments in general? ) should consider their citizens and, even every single species living on this planet. Apparently, some countriesy could not dominate nuclear power so that tragedy was happe ned and severely affected on millions of people.For this reason, I think government (again, be clear – one specific government? Governments in general? should replace nuclear power by alternatives such as solar electrical energy ? Is this supposed to be here? generation and wind electric power generation. Sustainabilityle is the most important index for every type of energy resource. People argues that nuclear is the most sustainable energy resource they have. The fuel of nuclear power cost that uranium and plutonium is the precious metals in the nature (? It is not clear what you mean here).But people who support nuclear power seems to have ignored the fact that the storage of precious metals is very low; it has some day that exhaust from the Earth (awkward – perhaps â€Å"will some day be exhausted from the earth†? ). People know that wind energy and solar energy all have been exploited (this is really the heart of your argument in this paragraph, but this par t of the sentence is not clear. What do you mean they have been exploited? This sounds like a negative thing, not a positive thing as you argument should suggest. ). The fuel cost of those two energy resources is zero.They are enduring energy resources, unless the sun disappears from sky and the Earth stops revolving. Spinning. So for the issue of resources (you started the paragraph with the idea of sustainability. It would be a good idea to end your argument in this paragraph with that as well. ), solar energy (what about wind energy? ) is better than nuclear power. Other than sustainabilityle, the cost of running and maintaining a nuclear power plant is the important point that people find? interesting. For every power plant, people will spend money on planning, designing, constructing, running, maintaining it.Every single step in this process will cost amount of money to make sure the plant will works well. And the cost of materials and cost of maintenance is the significant chu nk of the whole cost (what is the cost comparison? Do you have some statistics/figures that support your argument here? ). People (who are these ‘people' you keep writing about? Do you have some support from experts on this topic that you could bring into your argument? ) are saying that traditional electric plants will cost too much money on materials and maintenance. So they think nuclear power plant is the best choice for finance.For nuclear power plant, it will cost only less than a hundred tons of nuclear material for every year; nevertheless, the cost of designing and planning a nuclear power plant is much higher than traditional electric plant. It cost huge number of money on safety, but it still does not work well. However, for solar electrical energy generation and wind electric power generation, it cosst much less on designing and constructing than nuclear power plants, even none on fuels. I suggest government to calculate the price-performance ratio of setting a pla nt. O. k.Good suggestion, but what is the cost comparison? How do you know that these differences in cost exist? For every factory or plant, people always focus on how its productivity is. But the hot potato of pollution is getting more necessary (? I am not sure what you mean here). They might think more about how much discharges will it waste and how to dispose of those discharge more thoroughly. It has been argued that the most important advantage of nuclear power plant is its low discharging. And people who holding this opinion think nuclear power plants are very eco-friendly for environment.They contend that there is no gaseous pollutants discharge from nuclear power plants. But we can not ignore that the nuclear radiation from nuclear power plant waste is much more dangerous than gaseous pollutants that very harmful for the human and the nature. For the human body, when the radiation value get overtakes more thanthe threshold, it will damage the tissue in the body. People stil l haves no effective method to dispose of the Radioactive Nuclear Waste that all this three method can not restrain the radiation come out (? this is unclear).It will damage the soil and the ocean andthat threatens the other species. Even today, the nuclear radiation from Chernobyl disaster continues to influence on the soil and water. Ukraine has millions of victims affected by this accident. And now, some of them died by cancer, some of them are still living under the shadow of the Chernobyl disaster. Nevertheless, there is no problem on discharge of solar electrical energy generation and wind electric power generation. (you need to say more about this – give more of a comparison in order to make your argument stronger.So I am highly recommending that government should consider the future of human race. In conclusion, people who support nuclear power strongly are holding strong reasons (â€Å"have good reasons†? So that you don;t repeat ‘strong'). But it is not suitable for nowadays anymore. People should learn to embrace new technology to replace the old one. The Government should use new energies to make sure people’s life can be proceeding and secure, and human race can be inherit prosperous. As Meador (1978) says: â€Å"There is no way to know absolutely about the future until we make the journey†. , said by Meador (1978).This is a great way to end, Mike. Mike – You make a number of good points in this essay and you have organized it well. You have all of the elements of a good essay: a clear thesis statement, focused paragraphs with topic sentences and generally good connections between ideas. I have made a number of comments throughout your essay, though, of places where improvements are needed. My main comment is that you need to give more specific examples of the statements that you make. This means: – – Eliminating your use of â€Å"They† and â€Å"People† to describe those who hol d opposite views to yours.These are large generalizations that make it easy for your reader to question the reality of what you are saying. If there are experts who hold these opinions, then be specific about who they are. – Use sources and statistics to back up your arguments – I have noted a number of places where you make some statements that are generalizations. These generalizations make your argument weaker than it could be. However, if you use statistics or confirmed facts to back up your generalizations, that would strengthen your argument.Source: You have a source listed at the end of your essay that seems like it might be a good one to support some of your arguments. Why didn't you use more information from this source throughout your essay? Mark: 60/100 Reference: Meador, Roy. (1978). Future Energy Alternatives. Ann Arbor Science Publishers, Inc. 3, 112. This book talks about energy crisis and why we need energy alternatives. The book shows several types of alternatives such as solar energy, wind energy, bioenergy, peat, heat pumps, and hydrogen energy. Then it gives what are the benefits of those alternatives.

A Brazilian Fashion Model’s Death Due to Eating Disorder

For Ana Carolina Reston Marcan was from kleinsaf been her dream to be supermodel, this dream became reality. At 21, in 2006, she made the headlines around the world. Not for her modeling career, but for her painful death, attributed to â€Å"complications due to anorexia. Jundiai town, Sao Paulo, Brazil. A brown-haired teenage girl walks on to the stage at the local beauty contest. Below, her parents, wedged at the front of a cheering audience, clap enthusiastically as a judge slips a green and white sash over their daughter's head and pronounces her the Queen of Jundiai, 1999.Her mother wasn't surprised: ‘The other girls were podgy and had bottoms,' she said later. ‘She won because she was slim and elegant. ‘ It doesn't seem an earth-shattering achievement. But for 13-year-old Ana Carolina Reston Marcan it was one step nearer her dream of becoming a supermodel. It would take Reston (who dropped Marcan from her professional name) seven years to ‘arrive', by w hich time she would be working as far afield as Hong Kong and Japan, for designers as well known as Giorgio Armani and Dior.But it was on 14 November last year that she finally crossed over from being a successful catwalk model to appearing on the cover of every magazine and newspaper in Brazil, and making headlines around the globe. Not for her modelling, but for her agonising death, attributed to ‘complications arising from anorexia'. In a year in which both ‘skinny chic' (wearing oversized clothes on tiny body frames) and the American size 00 (an emaciated UK size two, or a waist the same as a typical seven-year-old's) was the height of fashion in celebrity-land, Reston's demise seems all the more poignant.She was also the second model to die from an eating disorder during 2006. In August, at a fashion show in Uruguay, 22-year-old Luisel Ramos suffered a heart attack thought to be the result of anorexia. Although anorexia isn't the preserve of the fashion industry, it 's hardly surprising that Reston's death has shone a spotlight on the way the business treats its models, and more significantly, on how destructive our current perception of female beauty can be. Reston's short life began in Pitangueiras private hospital in Jundiai on 29 May 1985.She was born into a comfortable, middle-class family; her father, Narciso Marcan, worked for a German multinational while her mother, Miriam Reston, sold jewellery. They were neither desperately poor nor offensively rich and lived in a small but elegant bungalow on the outskirts of town. From an early age Reston wanted to be a model, partly in order to provide her family with a better life. It's not clear why she felt such responsibility, but in the early Nineties her father was diagnosed with both Alzheimer's and Parkinson's disease and was later made redundant.Even before then, though, her mother remembers the young Reston spiriting bras and high heels from her closet and pirouetting around the house in them, asking people to take her photograph. Then one day in 1999, on the school bus home, she spotted a sign announcing a beauty contest for the Queen of Jundiai. She leapt off and signed herself up. A few weeks later she took her mother on an all expenses-paid luxury trip to Rio – her prize for winning the competition. When they returned, a fashion agent offered to introduce her to Ford, one of Brazil's top modelling agencies, for a fee of ? 100. The family accepted.Reston's career took off almost immediately and it soon became apparent that she had her eye on the big prize – becoming a supermodel, like fellow Brazilian Gisele. Reston's friends thought that for the more glamorous catwalk and editorial modelling she was, at just over 5ft 6in, too short. But she wouldn't be put off; she altered her height on her publicity shots and claimed she was just over 5ft 7in. And she seemed to get away with it. In July 2003, after four successful years at Ford, she signed to Elit e, one of the biggest agencies in Brazil, a move which catapulted her from teenage wannabe to serious model.Still Reston wanted to work abroad, and in January 2004 she finally made her first trip overseas. She was sent to Guangzhou, a Chinese city not far from Hong Kong, for three months. But although no one can pin an exact date on when she began to suffer from anorexia, one former booker, who refuses to be named, believes that it was here things started to unravel for the then 18-year-old. Reston, like so many other teenage models, travelled unaccompanied by either a personal friend or family member, someone who could help her negotiate a way through the lonely castings, where personal criticism came as standard. She arrived in China,' explains a booker, ‘and the guys looked at her and said, â€Å"You're fat. † She took this very personally. ‘ Her unhappiness was evident in the letters she sent home. In one to her mother, Reston describes arriving in ‘that big place'. She goes on: ‘I [felt] so small, the city so big. I didn't understand anything†¦ It didn't go right. I failed. ‘ Her confidence was being destroyed. Back in Brazil, Reston's descent into anorexia (which ultimately resulted in her shrinking from 8st to 6st) became all too obvious.When Laura Ancona, a journalist at the Brazilian fashion magazine Quem, befriended Reston towards the end of 2004, she sensed immediately that something was wrong. Reston, she says, only ever drank fruit juice, and after her death was found to have survived on a diet of apples and tomatoes. As Ancona recalls: ‘She said, â€Å"I can't eat any more. † She told me she tried to eat but felt like vomiting. She knew she had a problem, but didn't know what she was suffering from. I think I was the first person to explain it to her – I knew she was anorexic, because someone in my family had suffered in the same way. According to Ancona, Reston's condition was common knowledge. ‘Everyone knew she was ill,' she says. ‘The other girls, the agencies, everyone. Don't believe it when they say they didn't. ‘ Reston's aunt, Mirtes Reston, who plans to present a petition to the government demanding steps to monitor the modelling industry, is more direct. ‘These girls are white slaves,' she says. ‘We want models to have rights. At the moment they are given no pension, no support†¦ They just take the person away from their family and abandon them far away. ‘In his private clinic in Jardins, a leafy, upmarket neighbourhood of Sao Paulo, psychologist Dr Marco Antonio De Tommaso, who voluntarily runs a fortnightly drop-in clinic at two of the city's largest modelling agencies, Elite and L'Equipe, is preparing some notes on eating disorders. Tommaso has spent 11 years working with models and given consultations to nearly 2,000 of them, including some of the country's most famous faces. He also treated Reston. Tommaso's take on the fashion industry, and what he calls the ‘dictatorship of beauty', is bleak.He regards Reston's experience as typical, citing in particular the way in which ‘new faces' are parachuted into the most demanding and adult of worlds when they are unable to cope. ‘They experience lots of changes all at the same time,' says Tommaso. ‘They move city, they move state, they start living alone, and the work is very demanding. Everything happens very quickly, and it is all so unpredictable. ‘ There are no official studies to prove the link between the fashion industry and eating disorders, but many experts point to a clear correlation between the two.In a letter from 40 doctors at the Eating Disorders Service and Research Unit at King's College London to the British Fashion Council last October, Professor Janet Treasure wrote: ‘There is no doubt there is cause and effect here. The fashion industry showcases models with extreme body shapes, and thi s is undoubtedly one of the factors leading to young girls developing disorders. ‘ This is borne out by Tommaso's experience. ‘If someone is just a tiny bit bigger than the industry demands,' he says, ‘they are treated as if they were morbidly obese.This encourages a pattern of beauty that is absolutely unreal. ‘ Such pressures, he continues, lead many such women to build up what he calls ‘an arsenal of anorexia': special diets, prescription and illegal drugs, starving themselves. He remembers one young model even using pills for fighting intestinal worms in order to lose weight. Journalist Laura Ancona is not surprised: ‘I've lost count of how many times I've seen models vomiting in the toilets [at fashion events], or sniffing cocaine, or 13-year-old girls fainting because they're not eating properly. Anorexia is obviously not an illness exclusive to the fashion industry, or Brazil. According to the Norwich-based Eating Disorders Association, bet ween one and two per cent of young adult women worldwide suffer from the eating disorder and most, like Reston, are 15-25 years old. It kills somewhere between 13 and 20 per cent of its victims. It's not known exactly what causes anorexia, but Tommaso asserts that, for young models at least, professional demands can be a ‘very strong factor'. There are other pressures, too.As Tommaso points out: ‘Often, low-income families begin to see their offspring as the chicken that lays gold eggs and expect them to support the entire household. The models, in turn, begin to push themselves harder and harder, placing greater demands on their bodies in the hope they will earn more money. ‘ Certainly Reston faced problems at home. The family's life savings had been stolen in 2002 and because they only had her sick father's pension of around ? 250 a month to live on, Miriam Reston looked increasingly to her daughter's income. She was my crutch,' she explains, sitting in the break fast room of her sister's pousada, or guesthouse. By 2004, the 18-year-old Reston was supporting her entire family. And despite her experiences in China, she continued to dream of travelling the world modelling, in order to earn more money to help her mother build a new house. In August 2005 Reston called her employers at the Elite fashion agency and told them she was leaving – she had received an offer from an agent to work in Mexico.They urged her to stay, arguing that the Mexican modelling market required voluptuous girls, whereas Reston was now an increasingly skinny model. ‘She wasn't listening to anyone any more,' says her former booker. In Mexico things went from bad to worse. On her second day there Reston emailed home that she was sharing an apartment with 17 other models and was very unhappy. Other Brazilian models who bumped into an increasingly miserable-looking Reston at castings began to worry about her emotional state. One of them, Cynthia, left a note fo r her: ‘Girlie, we're very worried about you.Please come out with us or stay at home and eat something – eat whatever you want, OK? ‘ Eventually, Reston became so unhappy that Lica Kohlrausch, the owner of L'Equipe, was persuaded by some of Reston's concerned friends and colleagues to pay for her to fly back to Brazil. ‘We brought Ana back after she did some work for Giorgio Armani and a representative rang me to say she was too thin,' Kohlrausch told the press after Reston's death. ‘It worried me and I acted immediately, but I didn't see any physical signs of anorexia when she came back. On her return, Reston went to work in Japan for three months. When she came home again, in late 2005, she was barely recognisable – gaunt and colourless. As Miriam Reston recalls, ‘I looked at her and said, â€Å"My daughter, what have they done to you? † I wish these people could see what they have done to her. She didn't deserve this. ‘ Now seriously worried about her health, Reston's family sent her to stay with an uncle on the Sao Paulo coast. He, too, knew that something was very wrong. On a note dated 19 January 2006, he set out a daily routine for Reston to follow as part of her recuperation.It read: 1 Wake up, pray. 2 Strong, positive thoughts. 3 Pray. 4 Always feed yourself. 5 Pray. Despite the family's intervention, Reston continued eating less and less, and work opportunities began to ebb away. By the middle of last year, her career as a model had virtually ground to a halt. Instead, to try and make ends meet, she was handing out fliers advertising nightclubs in Sao Paulo, earning just over ? 10 a night. But there was some comfort – she fell in love with a 19-year-old model from Sao Paulo, called Bruno Setti. I didn't know what love was until you kissed me,' she wrote to him, just over a month before her death. ‘Thank you for giving me the hugs that make me secure and the conversations that comfo rt me. ‘ On Friday 29 September, Dr Tommaso sat waiting in a room at L'Equipe, with a list of six models he was due to see that afternoon. Reston was booked in for her second appointment. But as the minutes ticked by, Tommaso got the feeling it would be another no-show. ‘I thought it was a shame,' he sighs. ‘The agency contacted her and she said she'd forgotten.Maybe it was true, maybe it was the anorexia. We can't be sure. ‘ In Jundiai, meanwhile, Reston complained to her mother that members of the agency were pestering her to see a doctor. ‘She told me they were going mad [saying she was ill],' recalls her mother. ‘Everyone was telling her she was ill†¦ But, like all these girls, she denied it was a problem. ‘ But her mother was pretty sure by then that Reston's health problems needed to be addressed sooner rather than later. And then suddenly, it was too late. At home on Sunday 22 October, Reston began to complain of a pain in her ki dneys.Miriam Reston didn't know it, but for the last couple of months her daughter had been taking a cocktail of potent prescription drugs, for pain relief and slimming. Reston was admitted to the Samaritano Hospital in Sao Paulo and two days later, on 25 October, she was moved to the Hospital Municipal dos Servidores Publicos, where almost immediately she was admitted to the intensive care unit, where she spent her last 21 days. Her demise was agonising, a plastic tube inserted down her throat, unable to tell anyone how she felt, although the tears in her eyes must have made that pretty obvious.Patches of her once long brown hair had fallen out, too. Her death certificate, for which relatives paid around 50p, cites her time of death as 7. 10am and lists the cause of death as ‘multiple organ failure, septicaemia, urinary infection'. Coldly it adds: ‘Leaves no children. Leaves no property. Leaves no will. ‘ Within hours of her death Ana Carolina Reston Marcan was fa mous across the world. Her death made her a martyr in Brazil – her image was splashed across the front pages of virtually every newspaper and magazine, and across the international media.Jundiai's teenage beauty queen had become the emaciated model who had starved herself to death. Debate raged. There was an outpouring of emotion from other anorexic girls who saw in Reston a piece of themselves; and, simultaneously, a bitter rebuke from pro-anorexia communities, whose members see anorexia as a lifestyle choice. Reston's boyfriend requested her page on the popular Brazilian blog site Orkut be deleted after her death because it was targeted by anorexia supporters posting offensive comments.Critics of the fashion industry, on the other hand, held her up as an example of how it was destroying the lives of young, would-be models, and in the weeks that followed, the deaths of two further Brazilian girls in similar circumstances, one a fashion student, brought further calls for the regulation of this notoriously mysterious business. Already, changes seem to be taking place. Following Uruguayan model Luisel Ramos's death, models with a body mass index (BMI) of less than 18 – classified as underweight by the World Health Organisation (between 18. and 25 is considered healthy) – were banned in September from Madrid Fashion Week. In the wake of Reston's death, Brazilian models now require medical certificates in order to take part in catwalk events. The Italian fashion organisation Camera Della Moda Italiana is also considering introducing measures to prevent any catwalk models at risk appearing at Milan Fashion Week in February. More recently, the British Fashion Council, which organises London Fashion Week, has prepared similar guidelines that it will eventually send to all designers and modelling agencies.It is late afternoon and in the cobbled centre of Pirapora do Bom Jesus, Miriam Reston Marcan pulls up the shutters of her new jewellery shop â €“ recently named ‘Ana Carolina Metals' – and goes inside. Weeping, she picks up a letter written by her daughter shortly before her death, but which was never sent. ‘†If I could, I'd like to go back to being four, clinging on to you as if I were still in your womb, so that nobody could harm me,†Ã¢â‚¬Ëœ it reads, in curly, teenage handwriting. â€Å"But God wanted my life to change. â€Å"‘ Reston sighs. ‘I didn't know what my daughter had could kill, but I knew it had to be treated. But my daughter rejected me, she said she was OK. ‘ She stares up at a portrait of Ana hung at the back of the shop – part of an advertising campaign which has now become a sort of shrine to her deceased daughter. ‘Do you know what I think at night time? ‘ she asks. ‘I think that she's in the ground and the ants are eating her. I don't know how I'm

Free Essays on Essence Of Empowerment

The Essence of Empowerment Empowerment is certainly not a new idea within the business arena. In fact, its concept has been around since the 1960's when American car manufactures suddenly realized that they were losing their butts to the Japanese producers. An extensive and extremely well-funded investigation for answers to the recurrent question, how do I get more out of my employees while simultaneously lowering my costs, did produce some implementable and constructive results. The topic I have chosen to investigate is the application of employee empowerment and how to get the most out of this HR "buzzword." Within my scope of discussions are topics which include effective implementation, the role of the organization, and incentives to achieve and sustain actuation. Employee empowerment, in its most basic definition, is effective delegation. The new twist that upper management has been trying desperately to achieve, is to involve the lowest level of employees in the decision-making process while making them responsible for the results of their decisions. There have been many documented examples of anxiety, mistrust and complacency in employees when this wave of "new-and-improved, successful management strategies" have been suddenly thrown upon them. Change of any kind will usually inspire resistance, especially when you are talking about extracting power from management to place in the hands of "subordinates." There are obvious methods to achieving the results that the stakeholders of an organization demand through empowerment. Increases in profitability, productivity, creativity, and a shorter time-to-market are all feasible results of empowerment. In fact, "empowerment is an extremely cost-effective means of bringing about desired changes in performance and operational effectiveness." It takes only a stout devotion of the entire organization, from the top levels downward. That's ... Free Essays on Essence Of Empowerment Free Essays on Essence Of Empowerment The Essence of Empowerment Empowerment is certainly not a new idea within the business arena. In fact, its concept has been around since the 1960's when American car manufactures suddenly realized that they were losing their butts to the Japanese producers. An extensive and extremely well-funded investigation for answers to the recurrent question, how do I get more out of my employees while simultaneously lowering my costs, did produce some implementable and constructive results. The topic I have chosen to investigate is the application of employee empowerment and how to get the most out of this HR "buzzword." Within my scope of discussions are topics which include effective implementation, the role of the organization, and incentives to achieve and sustain actuation. Employee empowerment, in its most basic definition, is effective delegation. The new twist that upper management has been trying desperately to achieve, is to involve the lowest level of employees in the decision-making process while making them responsible for the results of their decisions. There have been many documented examples of anxiety, mistrust and complacency in employees when this wave of "new-and-improved, successful management strategies" have been suddenly thrown upon them. Change of any kind will usually inspire resistance, especially when you are talking about extracting power from management to place in the hands of "subordinates." There are obvious methods to achieving the results that the stakeholders of an organization demand through empowerment. Increases in profitability, productivity, creativity, and a shorter time-to-market are all feasible results of empowerment. In fact, "empowerment is an extremely cost-effective means of bringing about desired changes in performance and operational effectiveness." It takes only a stout devotion of the entire organization, from the top levels downward. That's ... Free Essays on Essence Of Empowerment The Essence of Empowerment Empowerment is certainly not a new idea within the business arena. In fact, its concept has been around since the 1960's when American car manufactures suddenly realized that they were losing their butts to the Japanese producers. An extensive and extremely well-funded investigation for answers to the recurrent question, how do I get more out of my employees while simultaneously lowering my costs, did produce some implementable and constructive results. The topic I have chosen to investigate is the application of employee empowerment and how to get the most out of this HR "buzzword." Within my scope of discussions are topics which include effective implementation, the role of the organization, and incentives to achieve and sustain actuation. Employee empowerment, in its most basic definition, is effective delegation. The new twist that upper management has been trying desperately to achieve, is to involve the lowest level of employees in the decision-making process while making them responsible for the results of their decisions. There have been many documented examples of anxiety, mistrust and complacency in employees when this wave of "new-and-improved, successful management strategies" have been suddenly thrown upon them. Change of any kind will usually inspire resistance, especially when you are talking about extracting power from management to place in the hands of "subordinates." There are obvious methods to achieving the results that the stakeholders of an organization demand through empowerment. Increases in profitability, productivity, creativity, and a shorter time-to-market are all feasible results of empowerment. In fact, "empowerment is an extremely cost-effective means of bringing about desired changes in performance and operational effectiveness." It takes only a stout devotion of the entire organization, from the top levels downward. That's a...

The Medicare Debate essays

The Medicare Debate essays The U.S. government have denied that Medicare has been going bankrupt. Although the government may say that Medicare has plenty of money it is untrue because it is a fact that Medicare will go bankrupt by the year 2001 as stated by preliminary sources. Medicare is one of the main sources of funding for those people that have no money or very small amount of money. The community service that was done for this research paper is hospital volunteering at John Muir Medical Center. The community service included various jobs that was needed to be done were, Putting items away for nurses, discharging patients, doing paper work, feeding patients, answering phones, and helping patients when they ask for assistance. The floor I worked on was Oncology (The branch of medicine that deals with tumors, including study of their development, diagnosis, treatment, and prevention). This community service has help me gain insight on the Medicare situation because I have asked multiple amount of people t hat work at John Muir Medical Center. There is a side to be considered about Medicare and Social Security in the government. The vice president of the United States, Al Gore, wrote in a letter stating that social security funds are not being depleted. Gore said that, "the allegations to the contrary have been circulated by certain organizations as a money-making scheme for some time." (Gore Letter). Vice President Gore tries to show theses allegations are untrue by explaining how social security works. In this letter, Vice President Gore cleared up the allegations by writing that, "When Social Security taxes are collected, they are credited to the Social Security trust funds with government security, perhaps the safest investment in the United States. In history Medicare has experience a few problem regarding it's funding. Problems have occurred over the history of Medicare. The major problem and most recent of Medicare is that it is going bankrupt. Med...

Cfd Modeling of in-Cylinder Flow of A Diesel Engine

Three-d path counts of the confirmation and stress stroke of a 4-valve direct-mixture Diesel motor have been completed with a tremendous amount of ignition chambers. a hard and fast number of endorsement calculations of the stress stroke were to start with performed retaining up at the high of the priority record the tip expectation to research the cutoff components of CFD delineation of the in-barrel circulate. The figured development subject in three character ignition masses became differentiated and laser Doppler velocimetry estimations; the connection famous that the 3-D model is sensibly awesome for wrench focuses spherical pinnacle flawlessly centered (TDC). In all possibility, it performs extra for low whirl ignition chambers on the identical time turbulence paces are under foreseen while squish consequences are everyday. In the guiding precept look at, the flow highlights in the motor barrel prepared with extra than a pair chamber arrangements were taken a gander at. For this, entire estimations of the affirmation and weight strokes were achieved below wise running prerequisites and the outfit watched the middle valued at of rate and turbulence dissemination fields obtained in each and each smoldering chamber explored in element of interest. The results verified that the chamber geometry had little have an impact on the in-barrel flow within the center of the affirmation stroke and the preparatory duration of the nervousness stroke. Be that as it's putting off to, the dish form take delivery of a chief stage close TDC and within the early phase of the advancement stroke via controlling each the social affair touched base at the midpoint of infer and the turbulence % fields. An element of the greatest moves in barrel development is using a big amount barrel "tops" or "crowns," the degree that enters t he ignition chamber and is subjected to blazing. truly, on the equal time as more skilled barrel tops were for possible the best discipline focus, quite a variety of now incorporate bowls on apex which have an effect on clever has an have an effect on at the ignition strategy. The barrel dish is certainly used as an aspect of diesel motors. Diesels could now not have an ignition diploma, so the barrel crown it needs to outline the ignition chamber. These automobiles with the marketing consultant of and huge make utilization of chambers with in another way formed crowns, rather than truth that children that with direct implantation becoming little by little unmistakable, gasoline vehicles are establishing to make usage of them as precise. The kingdom of the chamber dish controls the development of air what's extra, gasoline in mild of the fact that the barrel comes up for the anxiety stroke. The air and fuel spin directly right into a vortex within the chamber dish some time as of now smoldering happens, making an unequalled combination via impacting the air/fuel mixture, you could additionally finish better what's greater splendid, greater important ignition, which actuates greater electricity. The dishes have a aggregate of splendid shapes; a couple are additionally laid out to beef up productivity. With direct implantation reworking into likely the most excessive bursting new advancement for gasoline vehicles, assume terribly played chambers to come to be being an increasing quantity of requirements. In short direct-mixture Diesel vehicles, the go with the go with the flow stipulations amid the chamber within the course of the quit of the strain stroke, near apex lifeless belief, aren't weird. For the ignition fram ework those are directed via the air spilling into the chamber with the aid of using the confirmation valves in the path of the activation contraption and by its change inside the midst of the burden stroke. Multiple researchers were that specialize in barrel geometry influencing the movement spread of diesel motor. This degree reviews the sooner distributed summary works, which lays the association and motive for extra work on this count on. This makes an alternate to provide a well-known identifying with recognize to the field additionally is going about whilst uncertain for this conviction. The impacts established that the barrel geometry had little have an effect on the in-chamber path inside the middle of the confirmation stroke and the preparatory period of the nervousness stroke. Be that as it's far warding off to, the dish form count on a important section close TDC and inside the early location of the enlargement stroke with the beneficial asset of controlling each the outfit touched base on the midpoint of advocate and the turbulence speed fields. Their belongings constructed up those estimations definitely underneath expected the turbulence pace. They cleared up the differences with the valuable asset of blunders all through the trial getting to know and the imprisonments of the commonplace k–Ɇº version. Dillies et al. excessively confirmed equal counts of a Diesel motor with one confirmation valve for one blazing chamber, and for this block impacts differentiated sensibly pleasantly and the examinations. From the review of composing, it may be visible that, layout of inlet excessive association and chamber geometry is crucial in an IC motor. Hereafter, this investigate move-check looks upward at the have an effect on of helical-winding merged connection with a remarkable collection of chamber plans at the impelled suggest spin percent within the barrel dish at TDC, whirl rate within the direction of suction and strain stroke, turbulent factor energy style and volumetric productivity at motor pace one thousand rpm.   The approach obtained for the reward work is as takes after. Direction by way of the admission complex is reenacted to think of the in chamber circulation area amid non-responding conditions, which incorporates the accompanying strides: Preprocessor for essentially the most phases entails the making of primary 3D model, matrix technology and settling of the limit stipulations. Demonstrating and lattice is finished in ANSYS FLUENT 14.5 for finishing the pass section. The term is relied upon to examine the capacity of making use of CFD instrument for configuration and streamlining of engine cylinder geometry. The business CFD code ANSYS FLUENT 14.5 is utilized for the investigation of circulates. The CFD bundle incorporates customer interfaces to information limitation parameters and to appear at the results. The code comprises three add-ons   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Geometric model of internal combustion engine manifold Two methodologies are utilized in Fluent 14.5 to fathom incylinder disorders, in designated, 1/2 breed strategy and layering procedure. At the same time the 1/2 breed methodology is utilized for engines with inclined valves like most SI engines, the layering methodology is on the whole utilized for engines with vertical valves like almost always diesel engines. For both strategy said above, in-chamber problems explained in Fluent incorporate of three phases. The predominant stage is to break down the geometry into quite a lot of zones and work them legitimately. By means of setting apart the mannequin into various zones, it's imaginable to use diverse lattice action methods to more than a few locales in a solitary undertaking. The 2d stage is to setup the engine case inside Fluent with the help of a setup diary. The third stage is to perform a transient in-barrel endeavor. The computational subject contains consumption ports and valves, the barrel and the cylinder dish. The number of cells alterations from 0.5 million cells in TDC, to 1.6 million cells in bottom dead centre (BDC). Considering the computational discipline is peculiarly perplexing, made from various zones with various topologies, each zone has been match independently. This method is particularly precious to acquire a satisfactory fine network and to cut down just about the lattice time. The network of the specific sub-areas is assured through approach of discretionary interfaces those accomplice ordinary countenances of contiguous zones. Both admission conduits had been match after a related topology, the cells are organized in the circulate heading and they're joined with a barrel formed organized lattice in the zone upstream of the valves. The cross part over the valves has been developed via transformation of a prepared lattice subject. Amid the stress stroke, as soon as the admission valves are shut, the admission ports sub domains are disengaged from the calculations, in order that amazing the burning chamber is viewed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Cell zone nomenclature and mesh boundary There are particularly three conditions we settle in computational liquid elements quandary. They are Continuity condition, power state of affairs and electricity condition. The flow into of most liquids is probably broke down numerically by the utilization of two situations. The two   with, customarily alluded to due to the fact the Continuity Equation, calls for that the mass of liquid getting into an altered manipulate quantity both leaves that volume or gathers interior it. It’s therefore a "mass equalization" necessity postured in numerical form, and is a scalar state of affairs. the opposite administering situation is the Momentum Equation, or Navier-Stokes , and likely regarded as a "power equalization". Regular pressure is applied as limit circumstance at every the admission and the air waft programs. Append limits are indicated on the correspondent phone face almost the cells above/underneath the valve. No slip divider restriction alongside logarithmic regulation of divider is utilized. Dividers are suggestion to be adiabatic. The turbulent kinetic energy equation can be written as- This mannequin was decided and tuned for Flows with excessive Reynolds numbers. This implies it's suited for streams where the turbulence is close to iso-tropic and is ideal to streams where the vitality direction continues in neighborhood concord as for era.   The turbulent kinetic energy levels during the compression and suction for the three different pistons can be shown as-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Turbulent analysis for piston A                                                              Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Turbulent analysis for piston B  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Figure: Turbulent analysis for piston C   The kind of Turbulent Kinetic vigor with wrench region at 3000 rpm for a number of cylinders. it's far watched that the cylinder design impacts the turbulence of the liquid in the chamber. It achieves the crest esteem amid the greatest valve open. The sort of TKE is surely due to various degree of air incited thru the delta elaborate. The dispersal of KE is with the useful resource of advantage of stepped forward liquid motion. Figure: Efficiency analysis for the three pistons   The consequences from the airing and CFD reproduction the use of FLUENT programming are regarded and examined. Outcomes are appeared in term of diagrams for the replica effects for pressure dissemination, temperature dispersion and speed. The moving lattice is produced by using DYNAMIC MESH schedule, a moving flow component module in FLUENT. In engine operation, valves and the cylinder pass, so the bypass element have got to transport as indicated by means of the use of the precise engine to reenact the fee of valve and cylinder characteristic with wrench issue. Cylinder and cylinder dish development are selected with the resource of the stroke, associating pole and wrench factor. Calculations starts at 360 0 CA and closures at 720 0    CA. An icy movement exam is finished consequently. Icy waft reenactments for IC cars can offer great define data to engineers. these reproductions maintain in thoughts they have an impact on volume proficiency, whirl and tumble traits to be expected taking into account adjustments in port and burning chamber outline, valve elevate timing, or fantastic parameters. Pressure appropriation, temperature appropriation are plotted in the direction of the time business enterprise for special instances. Examine that each addition of a duration step is equivalents to an augmentation of 0.25 ° of wrench element. Cylinder begins from TDC round zero stages and the greatest pressure includes at 360 degree. Closer to the start of burning after the ignitions expand there can be a surprising change of slant of the p-ÃŽ ¸ bend. The load rises swiftly for a couple wrench point levels, and later on actions step by step closer to crest esteem. The best pressure and end of stress stroke is 60 bars and temperature is 985 ok. Figure: Pressure variation vs. the crank position   Twirl and tumble proportions are for the most phase characterized as the percentage of the rakish drive of the in barrel circulation about each and every of the three orthogonal tomahawks. It's standardized in opposition to the identical fuel pivoting as robust physique the equal tomahawks at wrench pace. The ordinary thing system for identifying these percentage is, first the focal factor of the burning chamber is resolved. At that factor the X, Y and Z are eaten with the birthplace of the focal factor of the mass. The Z hub is characterized as being parallel to the road of cylinder movement. The Y pivot is characterized as reverse to Z and parallel to focal pivot of the channel difficult. At lengthy final, the X hub is characterized as reverse to Y and Z.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Swirl ratio for three different pistons configuration The TR with CADs at 1000 rpm engine %. appeared in this research amid suction furthermore, strain strokes. it's watched that the TR proportion changes its size (positive to terrible or the alternative path round) demonstrating not unusual air development alters its direction amid entire cycle with CADs. The needs in the back of this will be: It shows greater suitable the tumble movement, frequently the turbulent engine vitality discharged amid its separate closer to the pinnacle of pressure stroke. Likewise, it facilitates in more turbulence stages on the season of ignition.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Figure: Tumble ratio vs. the crank location   Increase of any inward ignition engine is driven simply with the resource of gas talent and outflow necessities. This calls for refinement of the in-chamber circulate, combination association what is more, burning strategies. Outline streamlining of the intake/fritter away port, valves and cylinder dish is vital to determine it out the aforementioned requirements. The utilization of Computational Liquid Dynamics along streamlining devices can present assistance abbreviate the configuration streamlining technique duration. Usual methodology of investigations utilizing circulate seat testing is unreasonable and moreover tedious. Furthermore CFD lets in knowledge into the second one go with the flow subtle factors which maximum generally typically are not capture utilizing movement seat checks. Air movement at some point of the admission complex is one of the important factors, which oversee the engine execution and emanation of multi-barrel diesel cars. Because of this from the writing consider a Helical-winding mixture intake complicated is regarded. The geometry of the cylinder increases the air motion toward the quit of pressure stroke. On this assume work, the internal flow trademark inside the burning council of a diesel engine is examined computationally for the numerous cylinder arrangements.  Ã‚   Amorim, F., Ribeiro, J., Vaz, M., & Valle, R. (2014).   Bai, J., Wang, Q., He, Z., & Zhang, P. (2013). Bari, S. & Saad, I. (2013). CFD modelling of the effect of guide vane swirl and tumble device to generate better in-cylinder air flow in a CI engine fuelled by biodiesel.   D'Errico, G. & Onorati, A. (2006).   Dhale, A., Awari, G., & Singh, M. (2010). Analysis of internal combustion engine with a new concept of porous medium combustion for the future clean engine.   Experimental and CFD Analysis of Combustion in Diesel Engine for Various Ethanol-Diesel Blends. (2016). Fujimoto, H. (1995). A study on the formation of vertical vortex in the cylinder of an I.C. Fujimoto, H. (1995). A Study on the Formation of Vertical Vortex in the Cylinder of an I.C.   Harshavardhan, B. & Mallikarjuna, J. (2013).   Harshavardhan, B. & Mallikarjuna, J. (2013).   Harshavardhan, B. & Mallikarjuna, J. (2015).   Hori, H. (1995). CFD In-Cylinder Flow Simulation of a Engine and the Flow Visualization. JSAE Review, 16(1), 105. https://dx.doi.org/10.1016/0389-4304(95)94802-t. Intake Manifold Flow Assessment on a 3-cylinder Natural Aspirated Downsized Engine Using CFD and GT-SUITE. (2016). International Journal Of Engineering, 29(2). Kubota, M., Tokuda, S., & Noguchi, Y. (2016). Development of CFD Inverse Analysis Technology Using the Transient Adjoint Method and Its Application to Engine In-Cylinder Flow.

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